Listen To My Latest Podcast Episode:
NOW LIVE! Podcast Episode 391: What It REALLY Takes to Play a Bigger Game with Sanyika Street
Listen To My Latest Podcast Episode:NOW LIVE! Podcast Episode 391: What It REALLY Takes to Play a Bigger Game with Sanyika Street
Is the cost of graphic design holding you back from marketing your brand through paid Facebook ads and boosted posts? That won't be a problem once you've followed my tutorial for making awesome Facebook ad images for free. Read on to discover a technique to create images that represent your brand and have a fantastic conversion rate.
You might be concerned that you'll need to use some expensive or confusing image editing software, but actually I make all my ad images using Keynote, the presentation software available for free on any Mac computer. If you're on a PC, or you prefer using Microsoft products, you can use PowerPoint instead.
Open a new Keynote document -- start with a blank white page.
Use the Shape tool to create a square. This square becomes a canvas for you to fill.
Find an image -- something that symbolizes your brand/what you stand for.
Drag a square shape onto the page, and stretch it so it's bigger than the canvas
Add another square shape
Use the Text tool to add a line of text -- the main text for your image
Optional: add an image, such as a logo or fun motif
Bring up the crosshair cursor (press cmd + shift + 4 on a Mac) and screenshot the canvas
Use a Facebook grid tool to ensure the image passes Facebook's rule that ad images must be no more than 20 percent text (your account could even be shut down if you don't comply)
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