The BIGGEST Cause of Failure - master this or else
James Wedmore

TL;DR: This Week in The Digital CEO Weekly๐
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Most people donโt fail from bad ideas... they fail because they break their word, quit when confronted, and never recommit to the promise they made to themselves.
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Your word is your power. The results you get in life directly correlate to the discipline, integrity, and consistency you hold with your commitments.
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Do the hard things. Greatness comes from honoring your word, facing challenges headโon, and discovering the gold within you through the process.
From the Desk of James Wedmore:
This Monday (probably the same day you're reading this) marks Day 01 in a 30 Day Challenge I'm taking over 1,000 students through to LAUNCH the Beta Version of a brand new product.
For many of these Challenge Participants, they have spent years sitting on this idea. Some admitted more than 10 years, and now there are no more than 30 days separating them from a product out in the world with paying customers. That's awesome.
But here's the sobering truth:
And I have to share these things because it's more important that I get to the truth of the matter and shoot you straight.
Most will FAIL.
Not because the process doesn't work. And not because they have a bad offer or bad idea... and DEFINITELY NOT because they have "zero list" or "zero audience."
But because of something else entirely!
And I know this because we reviewed the data from last year's challenge: Over 80% of people who completed the Challenge GOT paying customers into their program. 80%!
That's incredible!
The other 20% discovered they had a product people aren't really willing to pay for (which in my book is a win!)
But here is the REAL stat:
Only 17% of people actually completed the Challenge. That means: 83% of people who STARTED Day 1... quit. They gave up. They stopped.
THAT'S the CULPRIT: a lack of integrity.
The reason so few people have tremendous success - they lack the discipline, consistency, and commitment... and they lack that commitment to their WORD.
Most struggling entrepreneurs aren't struggling because no one likes them, or they are too THIS or too THAT... it's because they LACK INTEGRITY with their Word.
What this means is very simple: they make a promise to themselves that they don't keep. And they think it doesn't matter.
It does.
And in 19 years of reviewing my own success and achievements and working with tens of thousands of entrepreneurs and incredibly high-achieving performers, I can tell you one thing for certain that is so universal, so true, and so powerful:
There is a DIRECT CORRELATION with Your RELATIONSHIP WITH YOUR WORD and the RESULTS YOU GET in YOUR LIFE.
Period.
What is your relationship to your WORD?
Is it GOLD? POWERFUL? TRUTH?
Or is it just "shit that comes out of your mouth" that doesn't mean anything?
When your word is powerful... YOU are powerful... because you ARE your word.
When you say it... you do it.
"I speak it into existence. Therefore it is DONE."
But let's be real, most people don't operate that way, do they?
Most people started a challenge like the one I hosted BECAUSE they wanted to do it. To actually COMPLETE It. They gave their word to themselves (not me!) to complete this. To DO the work. To show up every day and take action.
And then... along the way...
...something happened.
Maybe they had a bad day, an emergency, or maybe they simply got confronted by the assignment of the day. So, they stopped.
That's fine. That's called life. BUT...
...they never HONORED their original commitment. They never re-committed to their WORD. They just broke a promise to themselves (and 50% of the time for a very GOOD reason), and then... they just walked away and never looked back.
Do you think that person is having success today? Do you think their life magically works when their Word still means little to themselves? Very doubtful.
Here's why I have to talk about this very simple but powerful concept:
First of all, if you walk into business with any expectation that everything is gonna work hunky-dory right out of the gate, you're in for a rude awakening. So much of business is about overcoming hurdles, challenges, pitfalls, and problems. This is where most people stop. It was easier to quit, so they gave up.
They made a promise to themselves to do something. It got hard, so they stopped. You can watch all the silly little Instagram videos of people sharing their lifestyle facade all day long, but if you want to do something lasting, extraordinary and life-filling, you better be willing to face some challenges and overcome them.
Second, the epidemic of laziness and easiness is getting out of hand. I know I'm preaching to the choir when I say this, but I look around and I see it everywhere:
AI has promised the lazy opportunity seeker an easy button and a shortcut to the life of their dreams.
Social Media has made everyone's attention span shrivel to the size of a grain of sand.
People want it now. Instant. Fast and easy. They don't want to do the work. They all want the end result.
Ironically, anyone who falls for that trap - takes the long and hard path.
So, this is my Battle Cry to those listening: if you want to do something GREAT with your Life... with your BUSINESS - do the hard things. Honor your WORD. Go all in 100% on your idea, and do whatever it takes.
Because I'll tell you this - it will always take MORE than what you think it takes. And it will always be worth it.
And the GREATEST gift you will receive is not the pot of Gold at the end of the rainbow... it's the GOLD within you that you discovered along the way.
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This week, practice BEING your Word: find one place where you broke a promise to yourself or others and RESTORE IT. And give your WORD to something else scary or daunting in your life/biz... and DO IT!
On Creating Content That Converts: 155k Followers in 3 Months
Ok, this is pretty cool. My Messaging and Content-Creation friend Brandon Lucero has secretly been building another account in a brand new niche (parenting) and he is BLOWING UP. Over 100,000 followers across 2 platforms (IG and TT), and his videos are hitting 500k to 1M views!
...and he's only been building these accounts for 2-3 months!
Brandon credits all of this Social VIRALITY to two things:
- The Content Frameworks he has spent a decade developing
- The AI Brain he created that spits out your content IN these frameworks.
If you've been a student or follower of mine for some time, then you know I've brought Brandon to you to teach content that converts. And his latest tool will blow your friggin' mind!
And the fact that he used it to blow up an account in a BRAND NEW NICHE is EVERYTHING! Brandon didn't use any of his influence, reach or following to build this new account. Just his phone and his frameworks.
So, come see this in action:
Brandon and I are gonna do a Zoom THIS Wednesday to share the Content Frameworks that are getting him the MOST views right now, and how his new software can practically write your content for you!
Come join us here: https://www.jameswedmore.com/content

This Week on The Mind Your Business Podcast: Mindset. Manifestation. And Meditation with Emily Fletcher
Ready for a deep dive of the weird and woo?! This week on the MYB Podcast I explore some fascinating and fun concepts and rabbit holes with Emily Fletcher - everything from Masculine vs Feminine Energies, Sacred Ceremonies, Intentional Manifesting... and more!
Dive in here: https://www.mindyourbusinesspodcast.com/blog/839

Thank you as always for reading, and have a FANTASTIC WEEK!
Cheers,
James Wedmore
P.S. As always, this newsletter was handwritten organically by yours truly, James. No AI was used in the creation of this content... except to catch my spelling and grammar. So... don't panic! It's allll organic! ;-)
The Digital CEO Weekly with James Wedmore
The Digital CEO Weekly is your weekly dose of action-taking inspiration, packed with powerful mindset shifts, success tools and hacks, and simple yet impactful steps to move your business forward ๐