👇 TL;DR: This Week in The Digital CEO Weekly 👇
✅ The "F" Word for More Sales: Why fun is the secret to long-term success and how to bring your vision into the present 🎉
✅ Speaking of Fun... Design a Life So Good that Business Becomes the Bonus: Build a life outside your business that fuels creativity, joy, and new ventures 🕺
✅ The Most Important Question You're Probably Not Asking: A journaling prompt to uncover the work you'd love doing for the next 10 years 💭
✅ Fun Instagram Hack for More Followers: Boost your reach by reposting or boosting past top-performing Reels 📱
✅ Stop Waiting for the "Perfect Time" to Launch Your Course: Learn how to finally turn that idea in your head into a profitable offer 🚀
✅ This is How Smart Entrepreneurs Are Using AI Right Now: On the podcast - real ways we're using AI to scale, simplify, and stay human 🧠
From the Desk of James Wedmore:
People ask me how I can do something for 18 years straight.
“Don’t you get bored?”
“How are you not burnt out?”
The answer is simpler (and more important!) than you may realize.
Everything you do MUST. BE. FUN.
And frankly, FUN is a choice.
So…
MAKE. IT. FUN.
One of the biggest mistakes struggling entrepreneurs make is putting their vision “out there” – like it’s a destination they’ll arrive at one day.
Maybe you bought into the Walt Disney LIE: “Happily Ever After” ...once upon a time. A time that isn’t now.
Yet, now is all we have.
In other words, if you think ONE DAY, someday, it’s ALL gonna work out, and until then you are miserable... well, you’re screwed.
Because if you’re miserable now, you’re gonna be miserable in the future... and you probably won’t get the business results you want either!
So, here’s a powerful secret hack for performance, money-making, and new levels of happiness:
Take that VISION (you know, that image in your mind of a bigger, better, brighter future) and pull it into the PRESENT MOMENT.
Make it real, right now.
Not as a visualization, a daydream, or a vision board fantasy.
But as a 3D, lived experience of action, habits and choices... RIGHT NOW.
Because here’s what most people don’t get:
Money, Sales, Audience, Exposure, Impact – they’re all EFFECTS.
They are byproducts. Byproducts of the WORK you do in the World.
If you HATE the work (the cause), you’re never gonna get the results (the effect).
And if you LOVE the work, then shut up and do the damn work. Right now.
You see, your Vision shouldn’t be some amount of money or audience size.
It should be the focus you have on helping others, coaching, teaching, solving problems. Whether it’s helping people lose weight, start a business or find love... THAT’S THE VISION.
And guess what?
You can do that RIGHT FRIGGIN NOW!
Like right this very moment! You can BE your VISION expressed and lived in this very instant... if you choose.
That’s the Vision. That’s the cause. And that’s all that matters.
And when your attention stays focused on that, and you LOVE doing that...
What else matters?
You see...
I love teaching.
I love coaching.
I love creating content.
I love selling.
I love infusing my creativity into what I do.
I love seeing my students have breakthroughs.
I love watching them make butt-tons of money.
And guess what (again)?
I do that EVERY.SINGLE.DAY.
In 18 years, there hasn’t been a week (not a single week) that I didn’t put content out into the World with the INTENT (yes, intent f%$#ing matters!) to help someone... anyone!
My VISION is to help and coach others (specifically Online Experts) to grow their businesses. And I am doing that every day.
I am doing that RIGHT NOW with this newsletter.
And if it’s only read by one person... who cares?!
IF I care how many people read it, then the question becomes:
Do I care more about making a difference…
Or being popular, famous, successful?
So, here’s the bottom line in 3 steps:
-
Create a VISION of Impact/Service. (It’s the highest frequency manifestation we can operate from).
-
LIVE that VISION daily (in other words, BE of service daily).
-
Express that VISION in a way that is FUN (making videos, coaching, going live, etc)
Digital CEO Philosophy:
Speaking of Fun... Design a Life So Good that Business Becomes the Bonus 🕺
Here’s another “secret” to staying energized after 18 years in this game:
Have a life outside of your business.
Your business is meant to fuel your life, not consume it. Not drain it. Not become your entire identity.
So I’m always diving into other passions.
🧘♂️ My spiritual path
🎸 Guitar and music
🌄 Hiking in Sedona
🏄♂️ Surfing
🚵♂️ Mountain biking
🐶 Getting a puppy
💍 Getting married
I’ve intentionally designed a rich life that keeps me fulfilled no matter what’s going on in my business.
Plus, I love to explore other business ventures that intrigue me!
As you may know, I also run a Short-Term Rental Business. We have five properties now.
Now listen, I don’t enjoy the “Service Industry” (been there, done that!), but I do love DIY House Repair, Renovations and Design. So I get a ton of joy from bringing new life back into a home.
And recently, I’ve picked up a new... “hobby?”
Enter The TikTok Shop
I have some friends making an absolute killing promoting products on TikTok. Like +$20k/mo!
So, I dove in!
My background is in Film and Advertising (commercials), and I love gadgets. So nothing seems more fun for me right now than this little side hustle of promoting my favorite toys and gadgets in short-form video.
My focus is to post at least one video per day and the goal is to get to $100k in commissions. Currently... I am at Day 42. I've made a total of $232 in commissions.
I know, I know, it isn't much to write home about, but I've learned a ton and... having fun!
And I love to try new things and keep my childlike curiosity alive.
Maybe something will come of this. Maybe nothing.
But I love the process and I’m having... FUN.
NOTE: If you want to learn what I'm doing, I'm sharing everything that's working on this account here: https://www.tiktok.com/@jamesrecommends
Effortless Mastery
One of our Business By Design students recommended a book to me:
Effortless Mastery by Kenny Werner.
It’s a beautiful book about musicians struggling to master their craft and the attachments we develop to being “great.” ...and how these attachments actually prevent you from being great.
It proposes a beautifully humorous take (really feels like God does have a wonderful sense of humor) that the less we care, the better we do.
I recommend this beautiful book.
Not because you play a musical instrument. But because you have an opportunity to make music with your work.
Your content is YOUR art.
Make it great.
Make it the best in the World.
But most important, make it make an impact.
Digital CEO Reflection:
The Most Important Question You're Probably Not Asking 💭
Take some time with this one....
It’s one of the most important questions you could ever ask yourself.
Q: If you HAD to work, but you could choose ANY work, and regardless of this work, all your financial needs were taken care of for life, but you had to do this work for the next 10 years…
…how would you spend your time working?
What would you be doing during these work hours?
What value and gifts would you be giving to the Planet?
And how would you do it in a way that you would love doing it more and more the longer you did it?
Answer honestly... then go do that thing!
Digital CEO Resource:
Fun Instagram Hack for More Followers 📱
Here’s a fun little Instagram Hack we are playing with to increase followers. This is working for us, and we're getting STRONG follower growth now!
(Note: A lot of people have been suggesting Trial Reels... but that hasn’t been working too well for us.)
Here’s what we’re doing instead:
-
Look back at your PAST reels' INSIGHTS. Look for the highest “non-follower” reach and “new followers added”.
-
PAID Option: Boost that reel as an IG ad with objective of Profile Visits/Follows. (It's preferred to go INTO Meta and run it as an ad!)
-
FREE Option: Repost that reel again with no changes.
Your First Digital Product Kicks Off TOMORROW:
🚀 Stop Waiting for the "Perfect Time" to Launch Your Course.
My brand-new FREE live training, Your First Digital Product, starts tomorrow, April 22nd!
It's designed to help you finally turn that idea in your head into a profitable offer. You'll learn how to pick the right product, price it confidently, and avoid the mistakes most first-time course creators make.
Don't miss it! And if you can't join live, don't worry – we'll send you the replay.
Click Here To Register For Your First Digital Product!
This Week on The Mind Your Business Podcast:
🧠 This Is How Smart Entrepreneurs Are Using AI Right Now
Is AI just another shiny object, or a serious superpower in your business toolkit?
Today we pull back the curtain on how we’re using AI right now to simplify operations, spark creativity, and scale faster – without losing the human touch.
If you're ready to cut through the AI noise and finally harness it for real results, this episode is your roadmap.
🔥 This Week In A Meme
Bonus Training Video:
What is E.P.L. Really, and Why is it the MOST Important Metric?
I put together a mini-training video on the "holy Grail" Metric of Marketing: E.P.L. If you want to understand how to grow and create that Hockey Stick effect, go watch:
https://www.youtube.com/watch?v=0ILdQL4TkII
Alright, that’s it for now. Go make it fun, make it aligned, and make it count. See ya next Monday!
Cheers,
James
