ONE way to increase revenue is by increasing AVERAGE ORDER VALUE, or rather how much a customer spends on average AT checkout. The three major ways to do this:
- Increase Prices
- Upsells + Downsells
- Order Bumps
An order bump is an additional offer made ON the checkout page. It's the "add this to your order" offer. It's the gum and candy you see at the checkout isle of your favorite super market. The "oh look, one more thing."
I was amazed when I created my first Order Bump. We added a second deck of Conversion Cards (Hooks, Headlines & Subject Lines) for $37 when people checked out for the first deck of Conversion Cards ($47). And we saw over 54% of buyers take the order bump!
Think about that! Simply by using an order bump, you take your AOV from $47 to $67 (using these above numbers). That's an extra $2,000 for every 100 sales!
Below is an example of the ORDER BUMP layout, copy and formatting I use. That is our checkout page for Conversion Cards. We use Samcart for this because I think they do a fantastic job of design and layout for checkout pages.
Criteria for Order Bumps:
I think order bumps are best off of a low-ticket front end offer... especially to colder audiences. You'll never see me add an order bump to my signautre offer Business By Design.
And when comeing up with an order bump, please consider the following:
- It COMPLIMENTS the "core offer" without making the core offer feel incomplete
- It offers a clear, simple, quick tangible outcome (if I have to think or read too much, I'm out!)
- It should be lower priced than the core offer
- It should also be framed as a deal or discount. Like this is the ONLY way you can get this offer this cheap!
Ok, I hope that helps! A Fun and simple way to add some revenue to the bottom line!
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