[30Daysto30K] Day 3 - The FIRST Place I go to Increase Revenue!

I always look to "low hanging fruit." This is the easy stuff. The stuff "ripe for the pickin'"

And there is nothing more ripe than... RAISING YOUR PRICES!

Now, please read closely everything I have to say about this! I am NOT saying you NEED to raise your prices. Do this instead:

Scan your offers to see if there are any products that you feel are underpriced.  This is often a feeling we know deep down is true. We undervalue and under charge.  If so, GREAT this is a wonderful place to start. But here's the kicker...

Don't just go and raise your prices!

NO! Milk this opportunity! LET your audience KNOW the price is going up! That this is your last chance to get this thing at this price! 

That's a promotion! And you will get sales! 

But never ever raise your prices without FIRST letting your audience know "this is the last chance!"  

So, IF you were to do this, it would look as simple as this:

A 2 to 3 day email campaign to your list letting them know that the price is going up, and WHY it's going up, with a CTA to get access now to lock in this price.  

That's it... 

Simple. 

Now it helps to have great copy that SELLS the benefits of your program... and for you to share case studies and testimonials... 

And most people will buy RIGHT at the deadline, so take this to the finish line at 100% intensity. 

And obviously, you can BAKE this into a launch or promotional campaign as well. Meaning... if you are doing a webinar in 1 month, you can pitch your stuff and let people know "last chance at this price!"   OR... you can do it now. Either way! 

Here are some questions you answer to help write your copy:

1. Why is the TOPIC of this offer so important for your audience? Make a LOGICAL argument that sway a jury.
2. What is the promise of this offer? What will it do for your audience?
3. What is the announcement? (price is going up)
4. Why is the price going up? 
5. What is the REAL choice they need to be making here?
6. When is their last chance to save big before price increases/doors close?

HOW MUCH SHOULD I RAISE MY PRICES?

Pricing is always a "hard" topic to discuss, because there is no exact science or one correct way to do it. I also believe AS you raise your prices, the offer ingredients AND how you position/pitch the offer my need to change. 

But here are some guidelines that may help:

If you are raising the price on a MEMBERSHIP, choose the smallest increments possible. Like $3 to $7 at a time.  $27 becomes $33. $33 becomes $37. Etc. 

For fixed priced products, here are some suggestions on price increases: 

$47 BECOMES $97

$97 BECOMES $197

$197 BECOMES $297

$297 BECOMES $497

$497 BECOMES $749

$749 BECOMES $997

$997 BECOMES $1,997

$1,997 BECOMES $2,997

$2997 BECOMES $4,997

$4,997 BECOMES $7,997

$7,997 BECOMES $9,997

...again, just some ideas and suggestions. 

Ok, hope this helps!