Welcome to Part 2 of 3 of our conversation on Post Launch Profits. Today we will discuss a few ways you can simply RE-OPEN of FOLLOW UP with the same offer you pitched in your original launch. This is also a great place where SEGMENTATION comes in.
Ok, let's get into this...
Post Launch Promo 1: Inboard Inquiries
This first campaign is simply getting your team organized on the plan for when people reach out AFTER the doors have closed to your program. People will ask, "is it still available?" "Can I still get in?" What is your plan here? That is up to you. IF you would like to let those leads in, make sure you have a plan and proper communication for how to do so.
SOME TIMES I will green light it, and here's how my team responds:
Support Rep: "the doors have closed, but I have been given the green light to give serious clients a backdoor link to join us. I can give you a link that expires in 24 hours, would you like the payment plan or pay in full link?"
...that's it. If someone needs to be sold to for an hour, we tell them now isn't the time.
Note: Look everywhere for these inbound inquires. Comments on ads. DMs on IG. Customer Support inbox. ...and in the meantime, DON'T EVER POST on Social Media that "The Doors Are Now Closed." ...waste of a post. No one cares. And it deters those who were still on the fence from reaching out.
Post Launch Promo 2: The Exit Survey
As soon as your launch ends, add an exit survey ("why didn't you buy?") with pre-selected answers that puts people into buckets. SOME of these buckets can trigger a campaign that reaches out to those segments with a solution. (Ex: "can't afford it" --->could lead to a new payment plan option)
In our recent launch, we included an answer "I didn't know the doors were closed" and we sent a personal email to those individuals. 100% of the people we spoke to via personal emails ended up buying. Yes. 100%.
Post Launch Promo 3: The Follow-Up
Here is a cool SINGLE email follow up I send out customized to EACH of my segments that makes a ton of sales. Basically it invites people to hop on a call to discuss their situation.
This one email generated $168k in sales from 1,874 contacts.
Post Launch Promo 4: The Re-Open
You can also just... RE OPEN the doors. A flash re-open campaign. Wait about 2 to 4 days AFTER the initial cart close, then BAM! Send a 24-28 hour re-open email campaign. Three emails. We are open. We are closing. Hurry! Closing soon!
Post Launch Promo 5: The Fomo Promo
One of my favorite inventions ever: The 30 Day (you can do 45, or 60 too) Fomo Promo Campaign. This works so well! Basically, it's a 30 da check in to your launch participants who didn't buy to see their progress. (Most won't have progress... but your students WILL!) And it's a chance to get them in!
You can enjoy the FOMO PROMO here:
https://www.dropbox.com/scl/fi/mgjkazvmztllgjx9ci699/30_Day_Check_in_Promo_Conversion_Club.pdf?rlkey=8el4y6r1zugjjatmadoznvipv&st=4ddi24a9&dl=0
Ok! There are 5 ways to put your SAME offer in front of your audience AFTER the doors close to make more sales! Tomorrow, we'll talk ADDITIONAL strategies for post-launch profits using different offers!
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