[30Daysto30K] Day 25 - Follow up, Follow up Follow up PART 1

Follow Up. Follow Up. Follow up. 

If you're stuck in 2009... or super lazy... and your expectations are that your entire audience will just automatically buy your stuff the moment they see your offer the first time, that may just be the source of all your unhappiness! 

The name of the game IS FOLLOW-UP! Work for the sale gosh darn it! And I can't tell you how much money you can pick up from that table when you do! I believe this so much so that I'm dedicating the next few days to the "post launch process" follow up options! The options ARE endless and LUCRATIVE!

We see anywhere form 10-30% of additional sales come in AFTER our launches.  Can you imagine that? Scooping up an extra 15%?!  You do a $100k and then look! Another $15K because you sent an extra email?!

So, let's lay a foundation for how to approach a lucrative follow-up campaign, shall we?

First, the follow-up phase... or Post-Launch Profits, is any additional sales you create AFTER the promotion ends.  And when you see industry statistics at about 3% conversion rates, you too probably wonder what is up with the 97% of registrants and participants who didn't buy?!

THAT'S the question you should always be living into! What are the those that didn't buy PRESENT to now?

Was it an objection? 

Were they distracted? 

Too busy? 

They forgot? 

Or maybe, they LOVED learning from you... but they wanted something different? Maybe to work closer with you? Or something a little "lighter?"

Curiousity may have killed the cat, but it made a lot of entreprenuers really rich! 

So, we will dive into specific campaigns tomorrow, but today I want to talk about the ONE THING that sets you up for FOLLOW UP SUCCESS:

SEGMENTATION.

Segmentation! OMG! The more you segment your audience, the more effectively you can follow up with them and increase sales. So, before your launch begins, look to create and TAG your audiences as much as possible. THEN... track the data to see which audiences CONVERT the best. These segments are CLUES into who you should follow up with! 

A perfect example: +35% of the particpants in our launch who complete the homework BUY! 35%! So... maybe that segment is worth following up with?

Ok, here are some ideas of what segments you should intentionaly create for your launch (aka have tags for them)

(Note: the PROCESS I use for Tag Creation is: PROMO-DATE-SEGMENT. That can look like RISEQ22026Registered)

Segments to Consider:

1. People who clicked your email invite link to register, but didn't.  
2. People who registered and didn't attend
3. People who registered and attended
4. People who submitted the homework
5. People who upgraded to VIP paid offer
6. People who joined the Early Bird Cart Open Waitlist
7. People who joined the FB group or free community
8. People who opened all (or most) of your cart close emails but didn't buy
9. People who registered for Cart Open Q&A sessions but didn't buy. 
10. Exit Survey Respondents  

...these are just a few ideas off the top of my head. I'm sure you can think of more.  As you consider what segments to identify and what tags to create, consider this: More Actions Mean More Qaulified. 

The more actions someone takes, the more qualified, interested and "warm" they can assume to be.  

In the next few days, I'll reveal some of my favorite post launch campaigns, and how to use these segments to tailor specific messages to each group for higher conversions! 

When done properly, you can leverage post launch profits for a minimum of 3 to 4 months AFTER your launch ends! Let's gooo!