When doing a bigger launch, one option is to add a PAID OFFER as part of your runway. This way you attract BUYER leads upfront. Another GREAT segment. Because... a buyer is a buyer is a buyer! Right?!
We do this with a PAID Masterclass that solves an objection-based problem. Our most popular one has been the $297 2-Day Masterclass Nail Your Niche that we DISCOUNT down to $97.
This is a great topic because it's clear, tangible, and overcomes an objection of "I don't know my niche yet!" So solving this problem makes them a more qualified customer for Business By Design!
We run ads, email and social DIRECTLY to this sales page. Last time we did it, we had over 600 buyers (+$50,000) and 7% of that segment purchased Business By Design.
If you would like to do something similiar to this, check out the Paid Workshop Launch Execution Guide inside BBD for a possible way to execute this paid runway offer.
Here is the Above the Fold Section of the Sales Page for Our Paid Masterclass:
One of the cool things we do is segment this group of buyers and offer them a "discount" based on the price they paid for the workshop. They can apply their investment of $97 that they already paid towards the core offer.
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